Athlomax logo

Case studyUnited Kingdom

Athlomax: one brand name, a whole fight and strength range.

Athlomax sells boxing, MMA and strength gear under its own name. We made its adult and kids' boxing gloves, MMA gloves, shin guards and lifting gear, each approved as a mockup and a sample before bulk. Then Athlomax reordered.

Request a Free MockupSee everything we made
  • A pair of navy and grey Athlomax kids' boxing gloves with a howling wolf and crescent moon printed on the back of the hand and the Athlomax logo on the strap.
  • A pair of royal blue Athlomax boxing gloves with red trim, a red and blue armoured hero printed on the back of the hand, the wordmark along the thumb and the logo and tagline on the strap.
  • A pair of matt black Athlomax shin and instep guards with a red Athlomax logo, a tonal triangle pattern and the Vortex by AMX line name.
  • A pair of black Athlomax wrist wraps with red stripes, thumb loops and an Athlomax label on each.
finished products
17
product families
5
sizes across the range
Adult + kids
after the first bulk order
Reordered

The brief

Every product has to look like the last one.

Athlomax is a UK brand selling boxing gear, MMA equipment and activewear. When every product carries the same name, the gloves have to sit beside the shin guards as one range, and the next run has to match the last.

In Athlomax's own words, “consistency matters more to us than anything”. The range needed one manufacturer who could make gloves, protection and strength gear to the same brand standard, for adults and for children.

Client
Athlomax
Based in
United Kingdom
Sells
Boxing gear, MMA equipment and activewear
Lines ordered
Boxing, MMA, Strength and Lifting
Needed
Gloves, protection and lifting gear under its own brand, in adult and kids' sizes
What mattered
Consistency, from the sample to the bulk order to the reorder
athlomax.co.uk(opens in a new tab)@athlomaxsports on Instagram(opens in a new tab)

What we made

17 products, one brand.

Real photographs of the finished products, with what Athlomax specified on each.

04

Boxing gloves

Custom boxing gloves
  • A pair of white Athlomax boxing gloves with an angular red and black print and black hook-and-loop cuffs carrying the Athlomax logo.

    Boxing gloves, white with red and black strike

    • Angular red and black print on a white shell
    • Logo on both cuffs
    • Black hook-and-loop cuff
  • A pair of royal blue Athlomax boxing gloves with red trim, a red and blue armoured hero printed on the back of the hand, the wordmark along the thumb and the logo and tagline on the strap.

    Boxing gloves, blue armoured hero

    • Printed armoured-hero artwork on the back of the hand
    • Royal blue shell, red palm and trim
    • Wordmark along the thumb
    • Logo and tagline on the strap
  • A pair of black Athlomax boxing gloves with an angular red and grey print, an eagle head and the Athlomax logo on the back of the hand, a red mesh palm and red-trimmed straps.

    Boxing gloves, black and red eagle

    • Black and red angular print
    • Eagle and logo on the back of the hand
    • Wordmark on the thumb
    • Red mesh palm
    • Red-trimmed strap
  • A pair of matt black Athlomax boxing gloves with a tonal triangle pattern, the red Athlomax logo on the back of the hand, thumb and strap, and red trim.

    Boxing gloves, black with red logo

    • Matt black shell with a tonal triangle pattern
    • Red logo on the back of the hand, strap and thumb
    • Red trim

05

Kids' boxing gloves

Kids' boxing gloves
  • A pair of navy and grey Athlomax kids' boxing gloves with a howling wolf and crescent moon printed on the back of the hand and the Athlomax logo on the strap.
    The same wolf and moon kids' gloves from the palm side and the back, with the logo on the strap.
    Palm and back

    Kids' boxing gloves, wolf and moon

    • Kids' 4 and 6 oz
    • 0.75 mm synthetic leather shell
    • Sublimated wolf and moon artwork
    • Navy and grey panels
    • Logo on the hook-and-loop strap
  • A pair of orange and black Athlomax kids' boxing gloves printed with tiger stripes and a cartoon tiger face, the Athlomax logo on a black strap panel.
    A second tiger design: all-over orange and black stripes with a tiger face on the back of the hand.
    Second design

    Kids' boxing gloves, tiger

    • Kids' 4 and 6 oz
    • 0.75 mm synthetic leather shell
    • Sublimated tiger artwork all over
    • Orange and black shell
    • Logo on the strap
  • A pair of red and black Athlomax kids' boxing gloves with a gold dragon printed down the back of the hand and the Athlomax logo on the black strap.

    Kids' boxing gloves, red dragon

    • Kids' 4 and 6 oz
    • 0.75 mm synthetic leather shell
    • Sublimated gold dragon artwork
    • Red shell, black palm and strap
    • Logo on the strap
  • A pair of blue and white Athlomax kids' boxing gloves with a grinning cartoon shark printed on each and the Athlomax logo on the blue straps.

    Kids' boxing gloves, shark

    • Kids' 4 and 6 oz
    • 0.75 mm synthetic leather shell
    • Sublimated cartoon shark artwork
    • Blue and white shell with a yellow line
    • Logo on the strap
  • A pair of black Athlomax kids' boxing gloves with a purple and white stripe graphic, the logo and 6 oz on the strap.
    The same stripe design in its green colourway.
    Green colourway

    Kids' boxing gloves, stripe in four colourways

    • Kids' 4 and 6 oz
    • 0.75 mm synthetic leather shell
    • Sublimated stripe graphic
    • Purple, orange, pink and green colourways
    • Logo and weight on the strap

02

MMA gloves

Custom MMA gloves
  • A pair of black open-palm Athlomax MMA gloves with red wrist trim and the Athlomax logo on the backhand and wrist strap.

    MMA gloves, black and red

    • Logo on the backhand and wrist strap
    • Red wrist trim
    • Open palm, hook-and-loop strap
  • A pair of black Athlomax MMA gloves with gold trim, the gold Athlomax logo and wordmark on the backhand and the logo on the wrist strap.

    MMA gloves, black and gold

    • Logo and wordmark on the backhand
    • Logo on the wrist strap
    • Gold trim and finger edging

03

Shin and instep guards

Custom shin guards
  • A pair of matt black Athlomax shin and instep guards with a red Athlomax logo, a tonal triangle pattern and the Vortex by AMX line name.
    The inside of the same shin guards: the Athlomax wordmark on both hook-and-loop straps, a brand label and a warning label.
    Inside

    Vortex shin and instep guards

    • Red logo on each shin
    • Tonal triangle pattern
    • Vortex by AMX line name
    • Wordmark on both straps
    • Brand and warning labels inside
  • A pair of royal blue Athlomax shin and instep guards with the white Athlomax wordmark running down each shin and the logo on the instep.

    Shin and instep guards, blue

    • Royal blue shell
    • Wordmark down each shin
    • Logo on the instep
  • A pair of black stretch-fabric Athlomax shin and instep guards with padded shins and insteps and a white Athlomax logo on each shin.

    Shin and instep guards, black stretch

    • Black stretch fabric sleeve
    • Padded shin and instep
    • White logo on each shin

03

Strength and lifting

Custom lifting gear
  • A pair of black Athlomax wrist wraps with red stripes, thumb loops and an Athlomax label on each.

    Wrist wraps, black and red

    • Athlomax label on each wrap
    • Red stripes on black
    • Thumb loop
  • A pair of rolled black Athlomax knee wraps with red stripes and an Athlomax label on each.

    Knee wraps, black and red

    • Athlomax label on each wrap
    • Red stripes on black
  • A pair of black Athlomax lifting straps with the Athlomax logo in red on the padded wrist.

    Lifting straps

    • Logo on the padded wrist
    • Black cotton strap

How the order ran

Approved twice before bulk. Then reordered.

The same route every order takes. Under each stage, the sentence from Athlomax's testimonial that says how it went.

  1. Mockup

    Each design was drawn up on screen first, with the Athlomax logo, colours and placements agreed before anything was cut.

    “We saw a mockup first”

  2. Physical sample

    A sample was made in our workshop, for Athlomax to hold, wear and check against the mockup.

    “then a physical sample before committing to bulk”

  3. Bulk production

    Bulk was cut, stitched and branded to the approved sample, then checked against it before packing.

    “What arrived matched what we approved.”

  4. Reorder

    The approved specification stays on file, so a reorder is made to match the first rather than started again. How reorders work

    “We've since reordered.”

“Communication was straightforward despite the time difference.”Our workshop in Sialkot is four to five hours ahead of the UK.

How an order runs, from brief to bulk

Up close

More than a logo on a glove.

Three details from the range that show a brand being built: its own sub-line, a design run in four colourways, and artwork printed across the whole glove.

  • A pair of matt black Athlomax shin and instep guards with a red Athlomax logo, a tonal triangle pattern and the Vortex by AMX line name.
    The inside of the same shin guards: the Athlomax wordmark on both hook-and-loop straps, a brand label and a warning label.

    A sub-line with its own name

    The Vortex shin guards carry their own line name, Vortex by AMX, beside the Athlomax logo, with the wordmark on both straps and brand and warning labels sewn inside.

    How private label works with us
    • The stripe kids' gloves in purple.Purple
    • The stripe kids' gloves in orange.Orange
    • The stripe kids' gloves in pink.Pink
    • The stripe kids' gloves in green.Green

    One design, four colourways

    One stripe design for the kids' gloves, run in purple, orange, pink and green, with the logo and the glove weight on every strap.

    Kids' boxing gloves
  • A pair of navy and grey Athlomax kids' boxing gloves with a howling wolf and crescent moon printed on the back of the hand and the Athlomax logo on the strap.
    The same wolf and moon kids' gloves from the palm side and the back, with the logo on the strap.

    Artwork across the whole glove

    Wolf, tiger, dragon and shark designs sublimated onto 0.75 mm synthetic leather, so the print covers the shell instead of sitting on it as a patch.

    Compare branding methods

In their words

What Athlomax says.

Given by Athlomax for publication, unedited. Their site and Instagram are linked so you can check the brand for yourself.

View finished orders

“We sell boxing, MMA and strength gear under the Athlomax name, so consistency matters more to us than anything. Sparwright made our wrist wraps, knee wraps, lifting straps, boxing gloves, MMA gloves and shin guards. We saw a mockup first, then a physical sample before committing to bulk. What arrived matched what we approved. Communication was straightforward despite the time difference. We've since reordered.”

Athlomax (opens in a new tab)Boxing gear, MMA equipment and activewear, United Kingdom

Your range next

Building a range under your own name?

Send your logo and the products you have in mind. You see a mockup first and approve a sample before anything goes to bulk.

Request a Free MockupGet a Quote

Prefer to talk first? Message us on WhatsApp

Nothing goes to bulk until you approve it.

Get a Quote
Message us on WhatsApp (opens WhatsApp)